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Privacy & Cookies Policy

Your privacy and the security and confidentiality of your data is very important to us. You’ve placed your trust in us by using our services. We value that trust. We are committed to protecting and safeguarding any personal data that you give us. We want you to understand how we use your data and your rights regarding that data.

This website is owned and operated by pricelineOTA.com LLC ("pricelineOTA"), a subsidiary of Booking Holdings, Inc. (“Booking Holdings”). This Privacy & Cookies Policy explains how we collect, use, disclose, and process personal data through the pricelineOTA website, the pricelineOTA mobile site, our iPhone, Android and other mobile applications and any other online communications and interfaces (the "site"). If you are a business or a vendor partner with us, please find additional information

Please read the Privacy & Cookies policy below to learn about our practices. By visiting the site, you acknowledge that you have read and understand the practices described in this policy.

For California residents, please find additional disclosures regarding this policy

Summary of key issues

Collection This section explains that we collect Personal Data provided to us or that we obtain while you are using the site.
Protection This section explains how we employ technical, administrative and physical safeguards that are designed to prevent unauthorized access, maintain data accuracy, and ensure the correct use of Personal Data.
Use This section explains how we use Personal Data to provide you with products and services from our site, or to build features that will make those services easier to use, and to contact you about these services, as well as our legal basis for these uses.
Sharing This section explains that we share your Personal Data with external service providers (e.g., hotels, airlines, car rental agencies), Booking Holdings companies, our third-party partners, our agents, and otherwise as necessary to perform transactions with you and manage our business.
Marketing and Choices You can exercise your control over any marketing communication. Click here for more information.
Cookies Our site uses cookies and other similar technologies. To opt out of targeted advertising and certain other cookies, click here.
Data Subject Rights pricelineOTA understands that you may want to change, access or delete your Personal Data. You may do so by accessing your profile or by using the form available here.
Cross-Border Data Transfers Our site is operated in the United States. If you are located outside the US, your Personal Data will be transferred to the US, a jurisdiction that may not provide an equivalent level of protection as your home jurisdiction. The Cross-border transfer to the US is necessary for the conclusion or performance of your transaction, and/or for the establishment, exercise, and defense of legal claims. To the extent the provision of your Personal Data is not necessary for those purposes, or as otherwise permitted by local law, your use of the site or provision of any Personal Data constitutes your consent to the cross-border transfer of Personal Data and the other activities identified in this Privacy & Cookies Policy.
Children You must be at least 18 years old to use the site.
Links Our site contains links to other websites or services that are not owned or controlled by us, including links to websites of travel suppliers and our advertisers, sponsors, and partners. This Privacy & Cookies Policy only applies to information collected by our site.
California Privacy Rights California residents may have certain rights related to their Personal Data. Please see this section for a description of such rights.
Changes to this Privacy & Cookies Policy pricelineOTA may revise their Privacy & Cookies Policy to reflect changes in the law, our Personal Data collection and use practices, the features of our site, or advancements in technology.
Contact Us Should you have any questions, concerns or comments, please contact us at privacy@pricelineOTA.com. pricelineOTA LLC is located at 800 Connecticut Avenue, Norwalk, Connecticut 06854 USA.

1. Our Collection of Your Personal Data

In order to provide you with our online travel service, we must collect personally identifiable information ("Personal Data"). We may collect, via your direct input or, through the use of pixels, cookies, or other tracking technologies, or our third-party business partners, the following categories of Personal Data you provide to us while you are using the site:

In addition, we may receive certain categories of Personal Data listed above from sources other than you, specifically from the following categories of sources:

If you purchase services for other travelers or travel companions, you must make sure that you have the right to provide their personal Data to us and that those other travelers have accepted how pricelineOTA uses their information as stated in this policy. Personal Data of other travelers is collected only for the purpose of providing such Personal Data to the appropriate travel supplier to fulfill the requested service, or as otherwise may be required or permitted by applicable law.

2. Protecting Your Personal Data

Protecting your Personal Data is a top priority at pricelineOTA. We employ technical, administrative and physical safeguards that are designed to prevent unauthorized access, maintain data accuracy, and to ensure correct use of Personal Data. To provide protection for credit card transactions while in transit, pricelineOTA currently uses Secure Socket Layer encryption. If you have reason to believe that your interaction with us is no longer secure (e.g., if you feel that the security of any account you might have with us has been compromised), please contact us immediately as detailed in the "Contact Us" section of this Privacy & Cookies Policy.

3. Use of Your Personal Data

We use Personal Data to provide you with services, to build features that will make the services easier to use, and to contact you. This includes a faster website experience, better customer support, timely notice of new services and special offers, and more relevant content.

Our legal basis to use your data, where one is required to be provided by applicable law, is as follows:

  1. (a) as necessary to perform a transaction;
  2. (b) as necessary to comply with a legal obligation (such as record keeping to substantiate our compliance with law);
  3. (c) where you have provided consent as appropriate under applicable law; and
  4. (d) necessary for legitimate interests such as marketing that you have not previously objected to receiving.

In general, you need to provide the Personal Data in order to make a reservation and otherwise enter into a transaction with us, for us to provide you with travel reservation services, and as may be required for our compliance purposes in connection with such transactions, except in limited instances when we indicate that certain information is voluntary. Not providing Personal Data may prevent us from providing you with requested information and carrying out transactions. However, you can always exercise control over our use of Personal Data for direct marketing (click here for details) and you can control the use of cookies on our site (click here for details).

We also use your Personal Data as described in the "Disclosing Your Personal Data" section below.

4. Disclosing Your Personal Data

pricelineOTA only discloses your Personal Data as described in this Privacy & Cookies Policy or as otherwise authorized by you.

We may disclose your Personal Data that we collect with the categories of recipients described below for our business purposes.

Suppliers: We may disclose your Personal Data with airlines, hotels, car rental agencies or other involved third parties. Please refer to the websites of third party suppliers for their Privacy Policies.

Companies within Our Corporate Family: We disclose your information with our affiliates and subsidiaries in the U.S. and worldwide, as well as with pricelineOTA's parent corporation, Booking Holdings Inc., and its other subsidiaries, including Booking.com, Open Table, KAYAK, Agoda (collectively, as defined earlier in this Privacy & Cookies Policy, our "Group Companies"). To learn more about your choices related to how we disclose your information with our group companies (including our subsidiaries, our parent company, and its other subsidiaries), please see the "Your Data Subject Rights" section below. We may disclose your information with our group companies for the following business purposes:

Business Partners: In order to provide you with certain services, we may disclose your Personal Data with our business partners, or require that you transact directly with a business partner, such as for pricelineOTA Cruises, which are offered through World Travel Holdings, Inc., or Group Hotels, which are offered through Lexyl Travel Technologies, Inc. When you provide Personal Data in connection with these types of services, you are providing such Personal Data to those business partners, which hold such Personal Data on our behalf. Our contracts with our business partners offering these services require them to maintain such Personal Data in accordance with this Privacy & Cookies Policy. Please refer to the websites of business partners for their Privacy Policies and other information.

pricelineOTA's Agents and Vendors: Many of the operations we perform require us to hire other companies to help us. Examples of such operations include sending and delivering postal mail and email, analyzing data we collect, marketing our services, handling credit card transactions and providing customer service. While the companies we engage have access to Personal Data to perform their functions, they may not use it for other purposes. pricelineOTA requires these vendors to enter into confidentiality agreements and to agree to act in a manner consistent with the relevant principles articulated in this Privacy & Cookies Policy. In some instances we utilize service provider platforms to help us provide certain services, such as our career services provider. This Privacy & Cookies Policy governs the collection and use of your Personal Data on sites where this is posted.

Analytics and Marketing Vendors: As described below in section 6, Our Policy on Cookies and Other Tracking Technologies, we may disclose internet or other electronic network activity information about you, as well as general geolocation data based on IP address, with marketing and advertising networks, data analytics providers, and other vendors who provide marketing or analytics services to us. In certain jurisdictions, such sharing may be considered a "sale" or "sharing" of your Personal Data for which you have the right to opt out under applicable law.

Future Business Transfers: Our business is constantly changing. As part of that process, pricelineOTA may sell or buy other companies, and Personal Data may be transferred as part of these transactions. It is also possible that pricelineOTA, or substantially all of its assets, may be acquired by another company, whether by merger, sale of assets or otherwise, and Personal Data may be transferred as part of such a transaction. In such cases, the acquiring company would be required to honor the privacy promises in this Privacy & Cookies Policy or obtain your consent to any material changes to how your Personal Data will be handled.

Compliance with Law and Other Disclosures: pricelineOTA reserves the right to release Personal Data in order to comply with applicable law or to comply with a judicial proceeding, court order, or legal process served on us: We may also release Personal Data to enforce or apply Terms and Conditions applicable to the services, to protect us or others against fraudulent or inappropriate activities, or to otherwise protect the rights, property or safety of pricelineOTA, our affiliated companies, our customers, or others. For information about these fraud protection service providers, please see their website privacy policies at and

5. Your Choices Regarding Our Collection and Use of Your Data for Marketing and Other Purposes

As explained above, you may choose not to provide us with Personal Data; however, doing so may prevent us from providing you with requested information and carrying out transactions.

You have control regarding our use of your Personal Data for direct marketing. If you would prefer not to receive notices of special savings or promotions, or other marketing materials or offers, you may simply opt out from receiving them by using the unsubscribe hyperlink provided in any communication, updating your choices in your account profile here or by submitting the form here. Where required by law, we ask for your prior consent for such direct marketing. Please note that even if you opt-out of receiving marketing communications from us, we may need to send you service-related communications, such as confirmations of any future travel reservations you make.

You may also have the opportunity on our site to provide a mobile phone number to receive certain alerts or updates, which may be discontinued at any time. You may also use the settings within your mobile app to enable or turn off mobile push notifications from us.

6. Our Policy on Cookies and Other Tracking Technologies

Cookies and similar tracking technologies, such as beacons, scripts, and tags, are small bits of code, usually stored on a user's computer hard drive or device, which enable a website to "personalize" itself for each user by remembering information about the user's visit to the website.

The site uses cookies to store your preferences, display content based upon what you view to personalize your visit, analyze trends, administer the site, track users' movements around the site, serve targeted advertising and gather demographic information about our user base as a whole. On mobile websites and mobile apps, we may use Anonymous Device IDs and/or Advertiser Identifiers in a manner similar to our use of cookies on our websites. Although these activities involve developing an understanding of you as a user, we use this information for the purposes described. Given the nature of our site and services as a travel provider, and the limited amount of Personal Data we obtain about you, this activity does not produce legal effects for you, nor otherwise does it significantly affect you. More detailed information about our use of cookies and how to opt out of advertising and certain other cookies is provided below.

pricelineOTA Cookies (First Party Cookies): We use our cookies to improve your web-browsing experience. For example, we use a cookie to reduce the time it takes for you to submit purchase requests by storing a registered user's email address so that you do not need to enter your email address each time that you log-in. We will also use a cookie to keep track of your search criteria while you are engaging pricelineOTA's services. pricelineOTA cookies are associated with your Personal Data. However, no third party may use the information we collect through pricelineOTA cookies for their own purposes.

Third Party Cookies: We work with third parties that place cookies on our site to provide their services, including:

Controlling Cookies: You have a choice over the use of cookies as described in this Privacy & Cookies Policy. You can opt out of cookies used for purposes of cross-context behavioral advertising by clicking here. Our site is not currently configured to respond to Do Not Track signals. If you prefer that we do not use pricelineOTA cookies when you visit us, please configure your specific browser settings to reject cookies.

To opt out of third-party cookies, please utilize the appropriate option(s) below:

Please keep in mind that without cookies you may not have access to certain features on the site, including access to your profile or account and certain personalized content. Removing all cookies from your computer could also affect your subsequent visits to certain web sites, including this site, by requiring that, for example, you enter your login name when you return to that website.

Mobile Devices

If you no longer wish to receive interest-based advertising on your mobile device browser or applications, please refer to your device's operating system settings, or follow instructions below.

7. Exercising Your Data Subject Rights

pricelineOTA understands that you may want to change, access or delete your Personal Data. You may do so by accessing your profile or by using the form available here. To protect your privacy and security, we will need to verify your identity before acting on a request. In most circumstances, we will then answer your request within 30 days of verification. If you have created a profile on any of the services available on the site, your email address and password are required in order to access your profile information.

Depending on the jurisdiction where you reside, you may have specific rights under local legislation to: (i) request access to your Personal Data; (ii) request rectification of your Personal Data; (iii) request erasure of your Personal Data; (iv) request restriction of processing of your Personal Data; (v) request data portability; and (vi) object to the processing of your Personal Data, including opting out of certain targeted advertising, profiling, and certain sharing of your Personal Data or processing of your Personal Data for marketing purposes; (vii) opt out of the sale or share of your Personal Data; (viii) appeal our decision to decline a request. You may also have the right to request from us the Personal Data from or about you that we have "sold" (as such term is defined under applicable law), shared, or disclosed for a business purpose within the past 12 months. Please use the form available here if you would like to exercise such rights. You can opt out of cookies used for purposes of targeted advertising by clicking here. You may also have the right to lodge a complaint with a supervisory authority. Please note that, in order to provide appropriate security for your information, we may require additional data points or information from you in order to verify your identity prior to completing certain requests related to your Personal Data (e.g., requiring the matching of two or three data points provided by you with information maintained by pricelineOTA).

We will not discriminate against you for exercising any of your rights. Please note, however, that there may be certain circumstances where we are unable to complete your request, such as when we are unable to verify your identity or as otherwise permitted under applicable law.

Colorado and Connecticut residents may authorize another person, acting on the resident's behalf, to opt out of the processing of the consumer’s personal data for targeted advertising or sale.

Retention

We will retain your information for as long as your account is active or as needed to provide you services. In addition, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Appeals

If your request to exercise your data subject rights is rejected, you will receive a notification with the details of reason for rejection and instructions about how to make an appeal. We will respond to you within 45 days of your appeal submission. If you are a Virginia resident and your appeal is denied, you may contact the Attorney General to submit a complaint by visiting the Office of the Attorney General’s website to complete an Online Consumer Complaint Form.

8. EU-US Data Privacy Framework / Cross-Border Data Transfer

Our site is operated in the United States. If you are located in Europe, pricelineOTA.com LLC (“pricelineOTA US”) participates in the EU-US Data Privacy Framework for Personal Data received in the United States from the European Union (“EU”) and the European Economic Area (“EEA”) (“EU-U.S. DPF”), the UK Extension to the EU-U.S. DPF (“UK-U.S. DPF”), and the Swiss-U.S. (“Swiss-U.S. DPF”) (collectively, the EU/EEA, UK, and Swiss Frameworks are the “DPF” and the Personal Data at issue is “European Customer Data”). pricelineOTA US adheres to the DPF as set forth by the US Department of Commerce with respect to European Customer Data, including its Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. The List of participants in the DPF is found

With respect to cross-border data transfers from jurisdictions outside the US and Europe (i.e., the EU, EEA, Switzerland, and the UK), your Personal Data will be transferred to the US, a jurisdiction that may not provide an equivalent level of protection as your home jurisdiction. The cross-border transfer to the US is necessary for the conclusion or performance of your transaction, for the establishment, exercise, and defense of legal claims, and for other purposes to the extent permitted by applicable law. To the extent the provision of your Personal Data is not necessary for those purposes, or as otherwise permitted by local law, your use of the site or provision of any Personal Data constitutes your consent to the cross-border transfer of Personal Data and the other activities identified in this Privacy & Cookies Policy. More information on our participation is available

9. Children

You must be 18 years or older to use the site. Our Services are not directed at or intended for use by children. We do not knowingly collect Personal Data from children under 16 years of age. The limited circumstances we might need to collect the Personal Data of children under 16 years old include: as part of a reservation, the purchase of other travel-related services, or in other exceptional circumstances (such as features addressed to families). Again, this will only be used and collected as provided by a parent or guardian and with their consent. If you become aware that your child or any child under your care has provided us with information without your consent, please contact us using the contact details listed in the How to Contact Us section below.

10. Links to Other Websites and Third-Party Services

Our site contains links to other websites or services that are not owned or controlled by us, including links to websites of travel suppliers and our advertisers, sponsors, and partners. This Privacy & Cookies Policy only applies to information collected by our site. We have no control over these third-party websites, and your use of third-party websites and features are subject to privacy policies posted on those websites. We are not responsible or liable for the privacy or business practices of any third-party websites linked to our site or third-party social media feature or functionality offered on our site, such as Facebook, X, Instagram, and YouTube. Your use of third-parties' websites linked to our sites is at your own risk, so we encourage you to read the privacy policies of any linked third-party websites when you leave one of our sites, link into our site from another website or through a sign-in feature (for example, Facebook Connect or an Open ID provider), or utilize a third-party social media feature or functionality available on our site.

11. California Residents - Your California Privacy Rights

Notice of Personal Information Collection

We collect certain categories of Personal Data that are considered "personal information" under California law. California law requires that we describe the personal information we collect about California consumers, including by identifying specific categories of information. As we describe in more detail in the section above, we have collected the following categories of personal information in the past 12 months:

Certain personal information we collect about you may be considered "sensitive personal information" within the meaning of California law, including: credit card information (for billing and transactional purposes in connection with providing products and services). We only use and disclose sensitive personal information as necessary in connection with the performance of services and the provision of goods, compliance with federal, state, or local laws, and as otherwise permitted by California law.

For information about the categories of sources from which we obtain personal information, please refer to the section of this Privacy & Cookies Policy. For information about our purpose(s) for collecting, or possibly sharing your personal information, please refer to the section of this Privacy & Cookies Policy.

We may disclose your personal information to service providers, contractors, and third parties as described in the Section 4, section of this Privacy & Cookies Policy. Under California law, some of these disclosure activities may be considered “sales" under California law, even if no money changes hands, and some of these disclosure activities are considered "sharing" for purposes of cross-context behavioral advertising. California consumers have the right to opt out of the "sharing" and "selling" of their personal information as described below.

The categories of personal information we have "sold" or "shared" with marketing and advertising networks, data analytics providers, and business partners in the past 12 months include the following:

We do not use or disclose "sensitive personal information," as the term is defined in California law, for purposes other than as necessary to provide you with our Services.

California Privacy Rights

California law grants certain privacy rights to California residents. These include:

Exercising Your California Privacy Rights

To exercise your rights to know, delete, and correct your personal information under California law, use our privacy request web form by clicking or contact us via the information provided in the "How To Contact Us" section below. To protect your privacy and security, we will need to verify your identity before acting on a request. Please note that you can make a request to know twice within a 12-month period.

We may disclose certain information about you offline to third-party business partners that may be considered sales or sharing under California law. To opt out of these sales and/or sharing, you may use the privacy request web form by clicking

You may also opt out of sales and/or sharing of personal information through our use of cookies, pixels, and other tracking technologies to collect information about how you use our website and remember your device and preferences. Some of these tools are necessary for us to operate the website and cannot be turned off. Other optional tools help us measure the performance of our website and provide the best user experience. We also share data collected by some of these technologies with our third-party advertising vendors. To opt out of these sales and sharing, click the link in our website footer and follow the instructions in our cookie preferences center.

Authorized Agent

You may designate someone to submit requests and act on your behalf (an “Authorized Agent”). To do so, the Authorized Agent must submit a data privacy request and provide us with written consent signed by you to act on your behalf. We may also ask you directly to verify that you have authorized your authorized agent to act on your behalf.

No Discrimination/Retaliation

We will not retaliate against you for exercising any of your rights under California law. Please note, however, that there may be certain circumstances where we are unable to complete your request, such as when we are unable to verify your identity or as otherwise permitted under applicable law. Only you or a person registered with the California Secretary of State that you authorize to act on your behalf may make a request related to your personal information. You may also make a request on behalf of your minor child.

Data Retention

As described above, we will retain your information for as long as your account is active or as needed to provide you services. In addition, we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

No Financial Incentives

We do not engage in providing financial incentives for the disclosure of personal information.

12. Changes to the Privacy & Cookies Policy

pricelineOTA may revise this Privacy & Cookies Policy to reflect changes in the law, our Personal Data collection and use practices, the features of our site, or advancements in technology. If we make any material changes to our Personal Data collection and use practices, we will notify you by email (sent to the email address specified in your account) or through a prominent notice on the site prior to the change becoming effective.

13. How to Contact Us

Should you have any questions, or to exercise your rights as detailed above, please contact us at privacy@pricelineOTA.com or by postal mail at 800 Connecticut Avenue, Norwalk, Connecticut 06854 USA.

pricelineOTA is part of Booking Holdings, the world leader in online travel related services.
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